Media and Culture
Media is the joint communication tools or outlets that are used for storing and delivering data or information. It is either related to communication media, or the established mass media businesses like broadcasting (television and radio), cinema, advertising, photography, the press, publishing, and print media. The word media is defined as “as one of the channels or means of common communication in the community, as television, radio, and newspapers. Culture on the other hand is the norms and social behavior that are found in human communities. Culture is a common subject in anthropology that encompasses the span of phenomena that are conveyed through social education in human communities. Some characteristic of social practices, like human behavior and culture conveying forms like rituals, music, religion, dance, and advancement such as shelter, clothing, cooking, and tool usage are referred to be cultural universals, that are found in all human communities. The subject of material culture is covering the physical assertions of culture like architecture, art, and technology, whereas the immaterial features of culture such as essentials of social organizations (includes practices of social institution and political organizations), literature (both oral and written), mythology, philosophy, and science comprising the untouchable cultural heritage of a community. In the liberal arts, one perception of culture as a trait of the individual has been the level to which they have improved a specific degree of sophistication in the education, sciences, manners, or arts. This paper seeks to describe media and culture and the significance of each in the modern society.
History of Media and Culture
The origin of human communication through outlined channels such as not gesture or vocalization, traces back to ancient drawn maps, writing, and cave paintings. The Persian Empire (focused on modern day Iraq) was playing a crucial role in the area of communication. It possesses the real postal system or mail, which is regarded to have been made by the Persian Emperor Cyrus after his subjugation of media. The work of the system as an intelligence gathering device is well recorded and the resource was later called angariae, a word that in time had been turned for indicating a tax system. The term communication is rooted from the Latin term communicare because the Roman Emperor had also devised what might be said to be a postal system or mail in order for central control of the territory from Rome. This postal system enabled for personal mails and for Rome to be gathering the information about events in its many extensive provinces. The present day term of culture is founded on a word that was used by Cicero, an ancient Roman when he was writing about the cultivation of soul or better known cultura animi, by using an agricultural symbol for developing a philosophical soul, acknowledged teleologically as the highest attainable model for human development. The term culture is stated by the Cambridge English wordbook as “the manner of life” especially the common beliefs and customs, of a certain group of individuals at a certain time.
Impacts of Media in the Modern Society
Media advancements have become an important feature of modern society. Each and every day, individuals are interacting with media of various kinds. Media advancement has established viewing progressively easier as time goes by throughout the history. For instance, children today are inspired to be using media devices in schools and are required to be having a general knowhow of the different advancements availed. The internet is probably one of the most effectual devices in media for disclosure, such as e-mail, skype, Facebook, and so forth, has caused individuals to draw closer simultaneously and creating new online societies (Berger, 2012). However, some individuals may debate that certain forms of media can be hindering face to face interaction and therefore can produce problems like identity theft. In a huge user driven community, print media such newspaper and electronic media such as television, are crucial for the distribution of the advertised media. More technologically developed communities are accessing goods and services through up to date media than less technologically developed communities. Additionally, the role of advertising media is nowadays a channel of sharing knowledge all across the globe. Because of media, the society can know what conflicting views are through press freedom and this is opens the space for debating and discussing, all of which help robust functioning of a democratic community (Geber, Scherer, & Hefner, 2016).
Impact of Culture in Modern Society
Technically, culture is consistently in the news and not only in the entrainment page of the newspapers and arts. It is like air one breathes or habitat water for fish. Yet lately culture has been a plain subject of debating. No matter what one is doing, culture is and will always be part of the community one lives in, whether it is one’s culture of the new nation one is residing or one’s culture by birth. One is born with a special fingerprint that comprises of ethnicity of that individual which contains the DNA of either parents, the next is the culture of both parents and finally, the kindness which is inborn in humanity at birth. Culture is a place or country that is having its own way of life and beliefs. One of the fascinating things in this modern society is connectivity where individuals of various cultures are intertwined by technology such as the World Wide Web. Technology and media have brought people of different cultures together and this evident on social media, online forums, and discussions. Culture is also one way of entertainment where people come to learn and appreciate the cultures of other societies and country in general. When culture is used as a lens in explaining the failures and successes, it is also obscuring extensive biological and socioeconomic factors. Understanding culture’s part in shaping one, one must comprehend that culture is not only the unmoving deposit of customs and ideas one lives with but it as well is shaped by diverse aspects like behavior (innate and learned), and circumstance (Van, 2017).
In conclusion, Media is the joint communication tools or outlets that are used for storing and delivering data or information and culture is the norms and social behavior that are found in human communities. Media and culture has become an important feature of modern society. One of the fascinating things in this modern society is connectivity where individuals of various cultures are intertwined by media technology. The media is a tool that is used to advertise various cultures and culture is one way of entertainment where people come to learn and appreciate diverse beliefs, customs, and artistry of other societies.
- Geber S. Scherer H. Hefner D. (2016). Social Capital in Media Societies: The Impact of Media Use and Media Structures on Social Capital. International Communication Gazette, 78(6), p493-513.
- Berger A. (2012). Media and Society: A Critical Perspective.
- Van G. (2017). Part 1: What Is Culture and How Does It Affect Our Daily Lives? HUFFPOST. Retrieved from http://www.huffingtonpost.com/gabriella-van-rij/part-1-what-is-culture-and-how-does-it-affect-our-daily-lives_b_9607312.html